Blu-ray sales outpacing standard DVD sales
Written by admin on January 28th, 2008 in Gadgets and Devices.
Now that the latest disc based format war seems to be coming to an end with Blu-ray as it’s winner, it’s a good time to look at how it’s doing compared to the venerable DVD format that it’s attempting to replace. It’s important to remember that DVD was essentially unopposed as the new standard bearer of next generation video during it’s run (no I don’t count Laser Disc as a viable competitor.) In turn, there was little more than consumer demand to drive the prices of DVD players down. With the competition between Sony and Toshiba’s formats forcing the prices down earlier, Blu-ray players are out-pacing DVD at the same stage.
“There is a much larger spike at the end of the year for next-generation DVD due to strong performances by both formats for November and December, as well as heavy competition-driven promotions for both Black Friday and the December holiday season,” said Paul Erickson, DisplaySearch director of DVD and HD Market Research.
Within the first year of it’s release DVD players were still in the $400-$500 range, Blu-ray players are currently being sold for an average of $300. This type of pricing is certain to continue trending down, which can only be good for quick adoption of the new standard. This will hold until broadband speeds and service providers get to the point where HD content of the web can take over. Sadly, I think that day may be further down the road than we all hope for.
Read [Video Business]
Tags: pvp, gprs, digital, electronic toys
