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Sprint launches unlimited everything plan

Written by admin on February 29th, 2008 in Gadgets and Devices.

Sprint might have been a little late to the party, but the company last week finally launched a US$99.99 unlimited plan to answer similar US$99 unlimited plans launched by AT&T, T-Mobile and Verizon Wireless. Sprint is calling their US$99.99 plan the “Simply Everything” Plan. That’s a good name, because it really does include simply everything.

The Sprint “Simply Everything” Plan includes unlimited voice, data, text, e-mail, web, Sprint TV, Sprint Music, GPS Navigation, Direct Connect and Group Connect and is available to new and existing customers. Sprint will also offer an incentive plan for families. For every additional line that subscribes to the US$99.99 plan, Sprint will discount that line US$5. So the first additional line would be US$94.99 while the second would be US$89.99 and so on.

Clearly, this new “Simply Everything” Plan is an aggressive move by Sprint to retain and attract new customers. It will be interesting to see if any of the other carriers adjust their plans now to address the new Sprint plan.

You’ve got to love competition. Customers always truly benefit. It’s just surprising that none of the wireless companies haven’t been more aggressive on calling plans previously.

Read more from the Sprint press release.

Tags: game, equipment, consumer technology, ipod

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